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my role

brand identity

art direction


Wilda Casado, creative director


WILDA, The Studio

Figure is a figure skating brand and community that provides a positive, healthy, and inclusive environment for former skaters to reconnect with the sport. Within Figure is The Figure Skating Club, a digital community, and Skate & Sculpt, location-based classes. The brand identity is vibrant, active, and youthful, bringing joy and energy into skaters' lives.

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