Luke Lamp Co.

LUKE LAMP CO.

BRAND MANAGEMENT

2024 - 2025

Luke Lamp Co. is a New York–based sculptural lighting studio. Through video, branded materials, product launch creative, strategic partnerships, and the launch of its NYC showroom, I shaped a cohesive brand story that positioned the studio’s recognizable statement fixture within a broader narrative formed over 15 years of craft, innovation, and collaboration.

LUKE LAMP CO.

OVERVIEW

Luke Lamp Co. had built recognition around its iconic sculptural fixture, but needed a broader brand story that reflected over 15 years of craftsmanship, experimentation, and collaboration as the studio expanded through new product launches, partnerships, and a flagship showroom.

My role was to shape a cohesive brand narrative across physical and digital touchpoints, helping to position the studio as a design-led lighting brand rather than a single-product company.

MY ROLE

Brand & Creative Management
Art Direction
Content Production
Product Launch Campaigns
Strategic Partnerships
Showroom Launch Creative
Marketing & Brand Materials

COLLABORATORS

Creative Direction: Luke Kelly
Brand Direction: Diana Biruk
Photography: Amir Hamja, MW Concepts
Interior Design: Studio Melrose

VIDEO CONTENT

BRAND COLLATERAL

DAWN & DUSK COLLECTION

KIPS BAY WITH MUSE NOIRE

SHOWROOM

LUKE LAMP CO.

NY-based luxury lighting design studio

Luke Lamp Co. had built recognition around its iconic sculptural fixture, but needed a broader brand story that reflected over 15 years of craftsmanship, experimentation, and collaboration as the studio expanded through new product launches, partnerships, and a flagship showroom.

LUKE LAMP CO.

NY-based sculptural lighting design studio

THE CHALLENGE

Luke Lamp Co. had built recognition around its iconic sculptural fixture, but needed a broader brand story that reflected over 15 years of craftsmanship, experimentation, and collaboration as the studio expanded through new product launches, partnerships, and a flagship showroom.

MY ROLE

Brand & Creative Management

Art Direction

Content Production

Product Launch Campaigns

Strategic Partnerships

Showroom Launch Creative

Marketing & Brand Materials

IMPACT

Shaped a cohesive brand narrative across physical and digital touchpoints, helping position the studio as a design-led lighting brand rather than a single-product company.

LUKE LAMP CO.

OVERVIEW

Luke Lamp Co. had built recognition around its iconic sculptural fixture, but needed a broader brand story that reflected over 15 years of craftsmanship, experimentation, and collaboration as the studio expanded through new product launches, partnerships, and a flagship showroom.

MY ROLE

Brand & Creative Management
Art Direction
Content Production
Product Launch Campaigns
Strategic Partnerships
Showroom Launch Creative
Marketing & Brand Materials

OUTCOME

Shaped a cohesive brand narrative across physical and digital touchpoints, helping position the studio as a design-led lighting brand rather than a single-product company.

COLLABORATORS

Creative Direction: Luke Kelly

Brand Direction: Diana Biruk
Photography: Amir Hamja, MW Concepts
Interior Design: Studio Melrose

LUKE LAMP CO.

OVERVIEW

Luke Lamp Co. had built recognition around its iconic sculptural fixture, but needed a broader brand story that reflected over 15 years of craftsmanship, experimentation, and collaboration as the studio expanded through new product launches, partnerships, and a flagship showroom.

My role was to shape a cohesive brand narrative across physical and digital touchpoints, helping to position the studio as a design-led lighting brand rather than a single-product company.

MY ROLE

Brand & Creative Management
Art Direction
Content Production
Product Launch Campaigns
Strategic Partnerships
Showroom Launch Creative
Marketing & Brand Materials

COLLABORATORS

Creative Direction: Luke Kelly

Brand Direction: Diana Biruk
Photography: Amir Hamja, MW Concepts
Interior Design: Studio Melrose

BRAND REFRESH

A selection of branded collateral to update the overall feel of the brand without changing the logos or colors. This included a new brand book, media kit, look book, in-box materials, and marketing and sales materials.

BRAND STORY

Through video narrative, studio portraits, and press, we repositioned the studio to focus on Luke as the founder, the team as backbone, and brand as a NY-made luxury brand.

Press: Business of Home, Interior Design Magazine

SHOWROOM LAUNCH

We partnered with Studio Melrose and Uprise Art to design and launch the first Luke Lamp Co. showroom during NYCxDESIGN. Featured artists include Jodie Vicenta Jacobson Melrose, Arlina Cai, Jordan Sullivan, Karina Bania, and Laura Naples.

Press: Hospitality Design, Architectural Digest, Uprise Art

DAWN & DUSK COLLECTION

Art Direction for the redesign of four legacy sconces, now including two new mixed metal finishes, Dawn and Dusk. The concept of the redesign and mixing finishes highlights our roots in New York and the team behind the products as we look to new horizons of opening a space in the city.

VIDEO CONTENT

I shaped the Luke Lamp Co. story through narrative-based videos, team & process features, and product documentation within NYC to an audience of 126k followers with videos reaching 800k views.

KIPS BAY DALLAS PARTNERSHIP

Ashley Ross of Muse Noire designed a sitting room centered around a Luke Lamp Co. lighting installation to reflect the theme, 'Let There Be Light.' The project celebrates heritage, community, and light.

Press: Veranda Magazine, Architectural Digest

EMMA STOLARSKI

BRAND REFRESH

A selection of branded collateral to update the overall feel of the brand without changing the logos or colors. This included a new brand book, media kit, look book, in-box materials, and marketing and sales materials.

BRAND STORY

Through video narrative, studio portraits, and press, we repositioned the studio to focus on Luke as the founder, the team as backbone, and brand as a NY-made luxury brand.

Press: Business of Home, Interior Design Magazine

VIDEO CONTENT

I shaped the Luke Lamp Co. story through narrative-based videos, team & process features, and product documentation within NYC to an audience of 126k followers with videos reaching 800k views.

KIPS BAY DALLAS PARTNERSHIP

Ashley Ross of Muse Noire designed a sitting room centered around a Luke Lamp Co. lighting installation to reflect the theme, 'Let There Be Light.' The project celebrates heritage, community, and light.

Press: Veranda Magazine, Architectural Digest

KIPS BAY INSTALLATION WITH MUSE NOIRE

DAWN & DUSK COLLECTION

VIDEO CONTENT

DAWN & DUSK COLLECTION

BRAND COLLATERAL

KIPS BAY INSTALLATION WITH MUSE NOIRE

SHOWROOM

BRAND REFRESH A selection of branded collateral to update the overall feel of the brand without changing the logos or colors. This included a new brand book, media kit, look book, in-box materials, and marketing and sales materials.

BRAND STORY Through video narrative, studio portraits, and press, we repositioned the studio to focus on Luke as the founder, the team as backbone, and brand as a NY-made luxury brand. Press: Business of Home, Interior Design Magazine

VIDEO CONTENT I shaped the Luke Lamp Co. story through narrative-based videos, team & process features, and product documentation within NYC to an audience of 126k followers with videos reaching 800k views.

KIPS BAY DALLAS PARTNERSHIP Ashley Ross of Muse Noire designed a sitting room centered around a Luke Lamp Co. lighting installation to reflect the theme, 'Let There Be Light.' The project celebrates heritage, community, and light. Press: Veranda Magazine, Architectural Digest

KIPS BAY INSTALLATION WITH MUSE NOIRE

DAWN & DUSK COLLECTION

VIDEO CONTENT

DAWN & DUSK COLLECTION

BRAND COLLATERAL

KIPS BAY INSTALLATION WITH MUSE NOIRE

SHOWROOM

BRAND REFRESH

A selection of branded collateral to update the overall feel of the brand without changing the logos or colors. This included a new brand book, media kit, look book, in-box materials, and marketing and sales materials.

BRAND STORY

Through video narrative, studio portraits, and press, we repositioned the studio to focus on Luke as the founder, the team as backbone, and brand as a NY-made luxury brand.

Press: Business of Home, Interior Design Magazine

VIDEO CONTENT

I shaped the Luke Lamp Co. story through narrative-based videos, team & process features, and product documentation within NYC to an audience of 126k followers with videos reaching 800k views.

KIPS BAY DALLAS PARTNERSHIP

Ashley Ross of Muse Noire designed a sitting room centered around a Luke Lamp Co. lighting installation to reflect the theme, 'Let There Be Light.' The project celebrates heritage, community, and light.

Press: Veranda Magazine, Architectural Digest