Seaweed is a Climate Solution

SEAWEED IS A CLIMATE SOLUTION

CAMPAIGN DESIGN

2022

OVERVIEW

Seaweed is a Climate Solution is a conceptual exhibition for the American Museum of Natural History exploring the role of seaweed in addressing climate change. I developed the campaign to translate complex scientific research into bold, engaging, and approachable visual communication, demonstrating how design can make climate science more accessible.

MY ROLE

Concept Development
Brand Identity Design
Brand Guidelines
Brand Application

SEAWEED IS A CLIMATE SOLUTION

LUKE LAMP CO.

OVERVIEW

Seaweed is a Climate Solution is a conceptual exhibition for the American Museum of Natural History exploring the role of seaweed in addressing climate change. I developed the campaign to translate complex scientific research into bold, engaging, and approachable visual communication, demonstrating how design can make climate science more accessible.

MY ROLE

Concept Development
Brand Identity Design
Brand Guidelines
Brand Application

OVERVIEW

Seaweed is a Climate Solution is a conceptual exhibition for the American Museum of Natural History exploring the role of seaweed in addressing climate change. I developed the campaign to translate complex scientific research into bold, engaging, and approachable visual communication, demonstrating how design can make climate science more accessible.

TICKETING EXPERIENCE

A digital and physical ticketing system designed for both web and mobile, including a streamlined purchase flow and a collectible physical ticket design.

WAYFINDING & ENVIRONMENTAL DESIGN

A signage system spanning outdoor campaign placements and in-museum wayfinding, designed to guide visitors from public transit into the exhibition experience and throughout the space.

GIFT SHOP

A retail experience extending the exhibition into physical objects, including an exhibition book and merchandise designed with seaweed-based and bio-material explorations. The collection translates the exhibition’s research into functional, future-minded design objects.

SEAWEED IS A CLIMATE SOLUTION

CAMPAIGN DESIGN

2022

Seaweed is a Climate Solution is a conceptual exhibition at the American Museum of Natural History. I designed the campaign as an exploration in using design as a tool for communicating scientific messaging in a concise, bold, and engaging manner.

TICKETING EXPERIENCE A digital and physical ticketing system designed for both web and mobile, including a streamlined purchase flow and a collectible physical ticket design.

WAYFINDING & ENVIRONMENTAL DESIGN A signage system spanning outdoor campaign placements and in-museum wayfinding, designed to guide visitors from public transit into the exhibition experience and throughout the space.

GIFT SHOP A retail experience extending the exhibition into physical objects, including an exhibition book and merchandise designed with seaweed-based and bio-material explorations. The collection translates the exhibition’s research into functional, future-minded design objects.

TICKETING EXPERIENCE

A digital and physical ticketing system designed for both web and mobile, including a streamlined purchase flow and a collectible physical ticket design.

WAYFINDING & ENVIRONMENTAL DESIGN

A signage system spanning outdoor campaign placements and in-museum wayfinding, designed to guide visitors from public transit into the exhibition experience and throughout the space.

GIFT SHOP

A retail experience extending the exhibition into physical objects, including an exhibition book and merchandise designed with seaweed-based and bio-material explorations. The collection translates the exhibition’s research into functional, future-minded design objects.