TULA HOUSE
CREATIVE PRODUCER
2021 - 2023
OVERVIEW
Tula House is a Brooklyn-based plant shop and horticultural design studio rooted in education, exploration, and creativity. Bridging interiors, objects, and the natural world, its physical and digital spaces invite discovery through unusual plants, collaborative exhibitions, and design-led partnerships.
I led content creation, marketing assets, events, and partnerships, working closely with the Creative Director to support a brand grounded in material curiosity and environmental storytelling.
MY ROLE
-
Art Direction
-
Seasonal Programming
-
Strategic Partnerships
-
Events & Experience Design
-
Branded Collateral
COLLABORATORS
Creative Director: Ivan Martinez
Director of Marketing: Christan Summers
Store Manager: Liam Heeks
.jpg)
.jpg)
_edited.jpg)
_gif.gif)
TULA HOUSE
LUKE LAMP CO.
OVERVIEW
Tula House is a Brooklyn-based plant shop and horticultural design studio rooted in education, exploration, and creativity. Bridging interiors, objects, and the natural world, its physical and digital spaces invite discovery through unusual plants, collaborative exhibitions, and design-led partnerships.
I led content creation, marketing assets, events, and partnerships, working closely with the Creative Director to support a brand grounded in material curiosity and environmental storytelling.
OVERVIEW
Tula House is a Brooklyn-based plant shop and horticultural design studio rooted in education, exploration, and creativity. Bridging interiors, objects, and the natural world, its physical and digital spaces invite discovery through unusual plants, collaborative exhibitions, and design-led partnerships.
I led content creation, marketing assets, events, and partnerships, working closely with the Creative Director to support a brand grounded in material curiosity and environmental storytelling.
MY ROLE
-
Art Direction
-
Seasonal Programming
-
Strategic Partnerships
-
Events & Experience Design
-
Branded Collateral
OVERVIEW
Tula House is a Brooklyn-based plant shop and horticultural design studio rooted in education, exploration, and creativity. Bridging interiors, objects, and the natural world, its physical and digital spaces invite discovery through unusual plants, collaborative exhibitions, and design-led partnerships.
I led content creation, marketing assets, events, and partnerships, working closely with the Creative Director to support a brand grounded in material curiosity and environmental storytelling.
COLLABORATORS
Creative Director: Ivan Martinez
Director of Marketing: Christan Summers
Store Manager: Liam Heeks
PHOTOGRAPHY
Lifestyle and product photography for social media, newsletters, website, and e-commerce.
BRAND DESIGN
Graphic design for digital ads, newsletters, website, and postcards using brand guidelines and illustrations.
TULA HOUSE X CLAY SPACE EXHIBITION
A collaborative exhibition between Tula House and Clay Space, a local ceramics studio, showcasing ceramic planters paired with unique plants. The partnerships strengthened local community buzz and enhanced Tula House's emphasis on design.
Press: Greenpointers
VIDEO CONTENT
Videos for social media highlighting plant care, environmental education, and promotions for services and sales.
TULA HOUSE
CREATIVE PRODUCER
2021 - 2023
Tula House is a Brooklyn-based plant shop and horticultural design studio rooted in education, exploration, and creativity. Bridging interiors, objects, and the natural world, its physical and digital spaces invite discovery through unusual plants, collaborative exhibitions, and design-led partnerships.
I led content creation, marketing assets, events, and partnerships, working closely with the Creative Director to support a brand grounded in material curiosity and environmental storytelling.
PHOTOGRAPHY
GRAPHIC DESIGN
VIDEO CONTENT
