TULA HOUSE
CREATIVE PRODUCER
2021 - 2023
OVERVIEW
Tula House is a Brooklyn-based plant shop and horticultural design studio rooted in education, exploration, and creativity. Bridging interiors, objects, and the natural world, its physical and digital spaces invite discovery through unusual plants, collaborative exhibitions, and design-led partnerships.
I led strategic partnerships, content creation, marketing assets, and events, working closely with the Creative Director to support a brand grounded in material curiosity and environmental storytelling.
Partnerships included Wooden Spoon Herbs, Broccoli Magazine, Niwaki, Xuyoni, Strange Rock Ceramics, Light + Ladder, Bin Bin Sake, Clay Space, and Erin Clancy.
MY ROLE
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Art Direction
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Seasonal Programming
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Strategic Partnerships
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Events & Experience Design
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Branded Collateral
COLLABORATORS
Creative Director: Ivan Martinez
Director of Marketing: Christan Summers
Store Manager: Liam Heeks
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TULA HOUSE
LUKE LAMP CO.
OVERVIEW
Tula House is a Brooklyn-based plant shop and horticultural design studio rooted in education, exploration, and creativity. Bridging interiors, objects, and the natural world, its physical and digital spaces invite discovery through unusual plants, collaborative exhibitions, and design-led partnerships.
I led strategic partnerships, content creation, marketing assets, and events, working closely with the Creative Director to support a brand grounded in material curiosity and environmental storytelling.
Partnerships included Wooden Spoon Herbs, Broccoli Magazine, Niwaki, Xuyoni, Strange Rock Ceramics, Light + Ladder, Bin Bin Sake, Clay Space, and Erin Clancy.
OVERVIEW
Tula House is a Brooklyn-based plant shop and horticultural design studio rooted in education, exploration, and creativity. Bridging interiors, objects, and the natural world, its physical and digital spaces invite discovery through unusual plants, collaborative exhibitions, and design-led partnerships.
I led strategic partnerships, content creation, marketing assets, and events, working closely with the Creative Director to support a brand grounded in material curiosity and environmental storytelling.
Partnerships included Wooden Spoon Herbs, Broccoli Magazine, Niwaki, Xuyoni, Strange Rock Ceramics, Light + Ladder, Bin Bin Sake, Clay Space, and Erin Clancy.
MY ROLE
-
Art Direction
-
Seasonal Programming
-
Strategic Partnerships
-
Events & Experience Design
-
Branded Collateral
OVERVIEW
Tula House is a Brooklyn-based plant shop and horticultural design studio rooted in education, exploration, and creativity. Bridging interiors, objects, and the natural world, its physical and digital spaces invite discovery through unusual plants, collaborative exhibitions, and design-led partnerships.
I led content creation, marketing assets, events, and partnerships, working closely with the Creative Director to support a brand grounded in material curiosity and environmental storytelling.
COLLABORATORS
Creative Director: Ivan Martinez
Director of Marketing: Christan Summers
Store Manager: Liam Heeks
EVERGREEN CONTENT
Lifestyle photography and video for social media, newsletters, website, and e-commerce.
PRODUCT DOCUMENTATION
Product photography and video for social media, newsletters, website, and e-commerce.
DIGITAL DESIGN
Digital experiences for web, email, and social media. All designs honor predetermined brand guidelines and illustrations.
TULA HOUSE X CLAY SPACE EXHIBITION
A collaborative exhibition between Tula House and Clay Space, a local ceramics studio, showcasing ceramic planters paired with unique plants. The partnerships strengthened local community buzz and enhanced Tula House's emphasis on design.
Press: Greenpointers
DESIGN FOR ALL LIVING THINGS: ERIN CLANCY
Erin Clancy is a Queens-based ceramic artist featured through Tula's Design for All Living Things (DFALT) program. The collaboration culminated in a solo exhibition and the creation of Opal, a custom signature planter designed exclusively for Tula.
Press: Pendulum Magazine, Greenpointers
TULA HOUSE X WOODEN SPOON HERBS SWEEPSTAKES
A sweepstakes partnership I sourced to celebrate the winter season in the spirit of keeping people and plants healthy. The collaborative partnership positioned Tula House with like-minded brands and brought in over 1,000 new email subscribers through the shared giveaway.
TULA HOUSE
CREATIVE PRODUCER
2021 - 2023
Tula House is a Brooklyn-based plant shop and horticultural design studio rooted in education, exploration, and creativity. Bridging interiors, objects, and the natural world, its physical and digital spaces invite discovery through unusual plants, collaborative exhibitions, and design-led partnerships.
I led content creation, marketing assets, events, and partnerships, working closely with the Creative Director to support a brand grounded in material curiosity and environmental storytelling.
PHOTOGRAPHY
GRAPHIC DESIGN
VIDEO CONTENT
